North Sky Travel

Privacy Policy

This Privacy Policy explains how North Sky Travel Media Ltd. handles personal data when you visit or use this website. We aim to provide clear, practical travel information for a Canadian audience and to respect your privacy choices. If you have any questions, please reach us at [email protected] or through our Contact page. Our business address: North Sky Travel Media Ltd., 100 King Street West, First Canadian Place, Toronto, ON M5X 1A9.

This policy is written to align with applicable privacy frameworks, including the General Data Protection Regulation (GDPR), UK GDPR, Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and the California Consumer Privacy Act (CCPA/CPRA), where relevant. It also satisfies advertising transparency requirements for Google Ads and Meta Ads.

Manage cookie preferences

1. Cookie Categories

We use three categories of cookies on this website. You can manage non-essential categories at any time using the cookie preferences panel linked above.

Essential Cookies

Purpose: core site functionality, security, and session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: no; these are activated automatically to ensure the website functions correctly. Retention: session duration or up to 12 months for preference storage.

Analytics Cookies

Purpose: measuring traffic, user behaviour, and site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: yes; analytics cookies are only activated after you accept them. Retention: up to 14 months.

Marketing / Advertising Cookies

Purpose: remarketing, personalized ad delivery, and conversion tracking. Consent required: yes; these cookies activate only after you accept them. Retention: up to 540 days (Google Ads default).

2. Marketing Cookies — Required Sub‑Disclosures

  • Third-party ad serving: “Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.”
  • Advertising partners: “We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.”
  • Remarketing: “We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.”
  • YouTube and Display Network: “Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.”
  • Tracking technologies in use: “We use the following tracking technologies on this website: - Cookies (first-party and third-party) - Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) - Device identifiers (browser fingerprint, IP address) - Conversion event tags”
  • Advertising measurement: “We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.”
  • Technologies in use: “Advertising and analytics technologies active on this site: - Google Ads (gtag.js / Google Tag Manager) - Google Analytics 4 - Google Remarketing Tag - Meta Pixel (Facebook / Instagram)”
  • Opt-out from personalized advertising: “You may opt out of personalized advertising at any time: - Google Ads Settings: https://adssettings.google.com - Your Online Choices (EU): https://www.youronlinechoices.eu - Network Advertising Initiative: https://optout.networkadvertising.org - Digital Advertising Alliance: https://optout.aboutads.info Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.”
  • Cookie preference management: Use the link near the top of this page labelled “Manage cookie preferences” to adjust your choices by category at any time.

3. Consent Requirements

The cookie banner offers three options: Accept All, Reject Non‑Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you accept. Your selection is stored in your browser (localStorage) for up to 12 months. You can dismiss the banner without accepting; in that case, only essential cookies are active. The banner links to this Privacy Policy for more details.

Consent statement: “By clicking ‘Accept All Cookies’, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.”

EEA/UK users: “Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.”

Withdrawal of consent: “You may withdraw consent at any time by clicking ‘Manage cookie preferences’ in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.”

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and data categories include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioural data, remarketing lists. Governed by Google’s Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta’s Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. Where applicable, transfers are supported by Standard Contractual Clauses. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

5. Lead Forms and Contact Requests

When you submit a contact form or send us an inquiry, we collect the information you provide, typically your full name, email address, and your message. Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b). Retention: up to 2 years from submission, unless a longer period is required by law. You may request deletion of your data at any time by contacting us at [email protected]. A link to this Privacy Policy appears adjacent to every submission button on the site. Submitting a form constitutes acknowledgement of this policy.

6. Google Services and Advertising

This website uses Google Analytics 4 to collect aggregated usage data, device information, and behavioural signals. IP anonymization is enabled and data retention is set to 14 months. You may opt out using the Google Analytics Opt‑out Browser Add‑on: https://tools.google.com/dlpage/gaoptout

We also use Google Ads Conversion Tracking to record when a defined action (such as sending a contact form) occurs after a user interacts with one of our ads. Conversion data is used to measure ad performance, not to identify you personally. Google Remarketing may be used to show ads to previous visitors across Google’s network. Remarketing lists are not created from sensitive data categories. Google Tag Manager helps deploy these tags and does not collect personal data itself. See Google’s advertising information: https://policies.google.com/technologies/ads

7. Meta Advertising Services

We use the Meta Pixel to measure and improve the effectiveness of advertising on Facebook and Instagram. The pixel may record page views, time on site, specific conversion events (such as form submissions), and custom audience membership for retargeting. We do not use the pixel to collect sensitive personal data or to target users based on special-category attributes. Meta acts as an independent data controller for data collected via its Pixel within its platform. Refer to Meta’s Data Policy: https://www.facebook.com/privacy/policy. To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self‑Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies fully with the respective platform policies.

9. Landing Page Integrity Statement

The content of this website accurately represents the informational material we provide. We do not employ bait‑and‑switch tactics. Users arriving from advertisements view the same content as all other visitors. We do not use cloaking, automatic redirects, or content variation by traffic source.

10. Children’s Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If you believe we have received data from a person under 16 without verifiable parental consent, contact us and we will delete it promptly.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. Transfers may rely on Standard Contractual Clauses approved by the European Commission to provide appropriate safeguards. You may request details by contacting us.

12. Your Rights (GDPR Articles 15–22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion (“right to be forgotten”)
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine‑readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email [email protected]. We will respond within 30 days. You may also lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu, UK users: https://ico.org.uk

13. What Data We Collect

  • Full name
  • Email address
  • Phone number (only if you choose to provide it in a message)
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submissions, calls, purchases if applicable)

14. Legal Basis for Processing

  • Contact form data: consent (GDPR Art. 6.1.a) and performance of a contract (GDPR Art. 6.1.b) where applicable
  • Analytics data: consent (GDPR Art. 6.1.a)
  • Marketing/remarketing data: consent (GDPR Art. 6.1.a)
  • Security and fraud prevention: legitimate interest (GDPR Art. 6.1.f)

15. Retention Periods

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (for audit purposes)

16. Policy Metadata

  • Last Updated: January 15, 2026
  • Effective Date: January 15, 2026
  • Changes to this policy will be notified via a homepage banner at least 14 days before taking effect.

How We Use Your Data

We use personal data to operate and improve this website, respond to inquiries, monitor site performance, and provide non‑personalized or, where consented, personalized advertising. We do not use your information to make automated decisions that produce legal or similarly significant effects. We do not sell your personal information. Where data is processed by service providers (such as analytics or hosting), they act under contract and only process data for the purposes we specify.

Your Choices and Controls

  • Cookie preferences: adjust using the link at the top of this page or in the footer.
  • Browser controls: most browsers let you block or delete cookies.
  • Advertising choices: refer to the opt‑out resources listed earlier for Google and industry bodies. These may rely on cookies to remember your choice.
  • Data access/deletion: contact [email protected] to request a copy or deletion of your data.

Security

We use reasonable technical and organizational measures to help protect personal data, including HTTPS, access controls, and restricted retention periods. No method of transmission or storage is completely secure; please use discretion when sharing information online.

Contact Us

Legal entity: North Sky Travel Media Ltd. Address: 100 King Street West, First Canadian Place, Toronto, ON M5X 1A9. Email: [email protected]. You can also reach us via the Contact page for general inquiries.